The Northridge Group's State of CX Report 2023 Part II

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Smart investments in the right contact center

technologies prove critical for maintaining and

improving the Customer Experience.

Our research indicates that customers are quite willing to embrace contact

center chat technologies as long as the process can quickly, efficiently, and

consistently solve their issues.

Interactive Voice Response (IVR) technology is a solution that presents

infinite possibility for improving the overall Customer Experience, routing

calls efficiently, reducing hold times, and connecting customers to the right

contact center associates the first time around. The key to making this all

work--and where we almost always see it go awry--is in its initial set up and

configuration. Put simply, poor IVR implementation can wreak havoc on the

Customer Experience.

Automatic Callback is another technology that has been highly touted for its

potential to improve contact center wait times and provide a better

Customer Experience. Its success hinges on its reliability and that your

customers trust that it works.

The State of Customer Service Experience

Investments in Technology

These foundational technology systems should be

complimented by a host of new and emerging

contact center technologies, including AI and

machine learning, chatbots, virtual assistants and

voice, among others.

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